The Jr. Copywriter's main objectives are: to copy and concept in the production of advertising; and to work with Art Directors as a team to interpret copy/concepts into completed design. In addition to having contact with the Client (along with others on the creative team), it is expected that the Jr. Copywriter will provide all the necessary support to the Creative team for the day-to-day maintenance of accounts. The Jr. Copywriter's principal responsibilities are: Working with Copywriter & Art Director in developing ad campaigns and for print, broadcast, direct mail, and other forms of promotion for clients and agency. Writing ads which help to build awareness of client product benefits and stimulate sales. Striving for excellence in copy/concept which helps agency gain recognition for excellent work in agency and business communities. Striving to meet assigned deadlines. Alerting Senior Art Director/Creative Director/Traffic Manager if deadlines cannot be met for any reason, or if an extension is required. Working with production personnel providing complete input, and any instruction and supervision required to smoothly complete production of approved design. Providing all required specifications (inks, papers, sizes, etc.) to Production Manager.
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