We shake Business Needs => We identify Possibilities => We propel Opportunities
Centralizing on Research - Analytics - Strategy - Planning Advising = Focusing on Accelerating Brand Potential
Polina provides Market Research & Brand Consulting. This encompasses market research, forecasting, budgeting, personnel management, lifecycle management, professional development, product branding, start-up strategy development, and administrative processes.
I support the creation and execution of syndicated and custom market research reports for your business by
1.Conducting telephone and online interviews with leading technology suppliers, users and distribution channels
2.Developing project infrastructure such as survey instruments, data collection instruments, market forecast models, value chains, etc.
3.Creating market forecasts, vendor profiles and analysis reports for the IoT industry
4.Identifying critical themes and implications in complex datasets and defining creative strategy alternatives and actionable recommendations
•Creating thoughtful and thought-provoking public content such as through blogs and webcasts
•Communicating and presenting your brand presentations at industry events, corporate meetings, and other public forums through a number of traditional and new media channels
•Developing and maintaining your brand and the brands of your practice through consistent high-value added contribution in public channels and under contract with clients
•Providing support for related marketing, business development and sales activities
Please call/email Polina to discuss this matter. Excellent references. Sessions either at home/skype/E-mail/Phone. Reasonable rates and very patient tutoring.
I consult individuals and business on research management, technology solutions and customer-focused deliverables.
I address each project specifically and individually.
List of services:
Services:
MARKETING ANALYTICS
Media-mix-modeling
Our Marketing analytics related services :
Marketing Mix Analysis & Optimization
Pricing Analysis & Optimization
Media Effectiveness Analysis & Optimization
Trade Promotion Effectiveness Analysis and Optimization
New Product Development Analysis
Direct And Indirect Impact Of Branding Efforts On Sales
Portfolio Strategy and Activation
Brand Equity
Customer Analytics
Customer Strategy
360 Degree Single Customer View
Customer Acquisition
Customer Usage / Growth
Customer Retention
Consumer and Market
Needs, usage and attitude studies
Consumer segmentation
Market sizing
Product
Concept testing and evaluation
Product design and optimization
Product usage and satisfaction
Pricing
Concept testing and evaluation
Product design and optimization
Product usage and satisfaction
Brand
Brand health tracking
Brand perception by segments
Brand portfolio optimization
Customer satisfaction
Customer Engagement / Loyalty
Product Strategy
Product Bundling
Product Pricing
Product Placement
Campaign Management
Campaign Design
Campaign Incrementality
Contact Optimization
Digital Marketing
RoI Optimization
Multi Channel Synchronization
Sales Planning
Target Setting
Sales Force Optimization
Incentive Management
Store Sales Drivers
Inventory Management
Store Layout Planning
Retail Store Location Analysis
Sales Execution
Sales Territory Alignment
Account Planning
Telesales Optimization
Branch Productivity
After Sales Support
Contact Centre Planning
Contact Centre productivity
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