If you are looking for a talented professional to help educate or coach you on business writing, presentation, and launch projects, email me.
I am highly affordable.
I am familiar with latest developments in technology, healthcare, and cross-functional services sectors. I understand how to research landscapes and launch products.
I understand the research and life-cycle management methodology.
Commercial Value Demonstration Partner
Polina serves as a full-service commercial value demonstration communications partner who provides strategic communications planning and support for products and specialty areas.
Polina specializes in strategic planning as well as development and execution of innovative communication campaigns and initiatives.
Polina achieves this through in-depth understanding of user experience and best practices and value demonstration establishment areas, products, and data and its interpretation, enhanced by my proven ability to maximize internal cross-functional resources and external expert engagement in order to develop and execute best-in-class communications plans, programs, and activities.
Polina assists clients in three primary areas that constitute the full spectrum of support services--Client-Focused Communications, Marketing Communications, and Strategic Consulting.
Polina's Methodologies:
Qualitative/Quantitative Market Research; Usability Studies, Stakeholder Interviews, Predictive Modeling, Content Development: UX Experience:Usability-Lab Studies: participants are brought into a lab, one-on-one with a researcher, and given a set of scenarios that lead to tasks and usage of specific interest within a product or service.
ANALYTICS: No strategy is complete without a means to measure success. We have the tools and technologies necessary to evaluate all aspects of your virtual strategy, so you can rest assured that our tactics meet or exceed your objectives.
BRANDING: Our team of marketers and creatives look forward to opportunities to develop identity and brand strategies. It gives them the chance to exploit their gifts and talents to the benefit of our clients by creating an identity that not only outshines the competition, but speaks to prospects as the one-and-only solution they need.
DIGITAL MEDIA: The strategic use of Digital Media is our hallmark. Whether it is web, email, app, social media or video based, we intertwine use of the latest technologies and platforms with traditional marketing techniques to ensure your message hits the target.
CONTENT: Content is key to evoking change. We leverage new or existing content to deliver a powerful message. Each member of our creative team, uniquely qualified by therapeutic area, strives to develop impactful messaging that delivers results among an ever-changing, visually demanding customer population.
INSTITUTIONAL PROFILING: No-see facilities are a challenge for even the most strategic marketer. However, our Institutional Profiling solution delivers access to hard-to-reach customers/thought throughout the country. This unique front/back door strategy gives sales representatives face time with their targets and ensures your message gets delivered every time.
LEAD GENERATION: We don't just give you data. We identify, organize and interpret your data needs, giving you immediate access to the latest information and market research -- and quality leads. Whether you are developing a call plan, targeting strategy or analyzing a territory alignment, you can trust that our data will give you the insights you need to drive results and make the right business decisions.
NO-SEE VERIFICATION: Most companies are missing out on significant increase in sales volume due to misclassified CUSTOMER INTELLIGENCE. Our No-See Verification reclassifies 30 to 40 percent of your no-see CUSTOMERS resulting in territory realignment, increased access and greater sales volume.
SOCIAL MEDIA: Whether your goal is to communicate with thought leaders on research and product development, to connect with customers for educational purposes, or to reach consumers and build awareness via electronic word of mouth (eWoM), social media is the way to. We understand the nuances of social media for the life sciences sector, and offer interactive, relationship marketing solutions across all platforms.
SPEAKER PROGRAM: If you're looking for thought leaders or key opinion leaders, program logistics or virtual solutions for speaker programs, then look no further. We offer a variety of services to support our clients' speaker programs, including bureau recruitment and development, fair market value review or certification, onsite personnel and remote support. Whether our goal is to sustain existing vendors or augment internal teams, you are guaranteed efficient, rapid response to any Speaker Program need.
STRATEGY: Whether your goal is to introduce a new product to market, grow your brand or maintain your current foothold, we know your market and will put our years of industry expertise to work for you! We'll take a 360-look at your present campaigns, consider all the possible connection points to hit your target, and then formulate and implement a robust marketing strategy that meets your future objectives and your current budget.
VENDOR MANAGEMENT: Vendor360 is the premier resource and solution for managing both internal and external vendors. Our team can have your vendor portal and process fully functional in just a few days. We also can assist with developing your training modules, saving you valuable time and effort. Our Vendor360 platform is compliant and seamlessly integrates with your existing infrastructure for easy reporting and tracking.
WEB DEVELOPMENT: Your company's website lays the groundwork for all marketing strategies -- currently and in the future. In order for us to implement innovative solutions to your marketing challenges, our Web Development team will ensure that your website is built on a solid foundation. Whether we create a site from the ground up or give your existing one a "facelift," you will be ready for technological enhancements for years to come.
In my consulting work with organizations, I take a variety of approaches in helping them accomplish their most pressing objectives, sometimes serving as facilitator of effective process, and other times as helpful expert. I start from the platform of process consulting -- partnering with my clients to identify problems, generate creative ideas and find solutions. This process has both short-term and long-term benefit. In addition to addressing current issues, we put in place effective models for problem solving and innovation in the future.
Again, what is process consulting?
My focus is on:
KPIs, workflows, discovery sessions, value creation procedures, and implementation roadmaps
Consulting topics include:
* Vision and Mission
* Strategic Planning
* Values and Culture
* Communication and Presentation Skills
* Leadership Skills
* Relationship Management
* Sales and Marketing
* Team Building
* Branding and UVP (Unique Value Proposition)
* Customer Engagement & Loyalty
* Management Skills
* and other topics
Taking into account your priorities, time frame, critical needs and budget, we can consider which structure will best serve you and your team.
Types of engagements:
Breakthrough Sessions -- We spend a half day or a full day together -- sleeves rolled up, lots of paper and pens, and creative ideas to help you create a plan to meet your key goals and overcome tough challenges.
Retreats - Spending 1-3 days away from the regular environment can reinvigorate a team and give them a new sense of purpose, greater understanding, closer relationships, and renewed commitment to the enterprise. Expert facilitation of important conversations, concrete goals, along with fun and bonding, are the cornerstones of an effective retreat.
Custom Consulting Projects - Combining assessment, strategy and execution, we partner together to create real impact. Organizations invest thousands of dollars on consulting and training, often achieving very little change in actual performance and results. The reasons? Packaged approaches and no ongoing support. Without a custom approach and necessary follow-up, support and accountability, new programs don't have much of a chance of success. But we can change that. Together, we can figure out the best-suited approaches for your organization and then use proven coaching and development programs to ensure success. We can even work with the programs you already have in place, and improve their utilization and efficacy. Custom projects typically last 3-18 months.
My mission is to be the premier strategy communications partner and the leader in planning, creation, and execution of best-in-class programs that address legitimate unmet customer needs, maximize strategic objectives, make real data-based/evidence-supported contributions, and improve outcomes for your customers, my clients, and our stakeholders.
Some of my works have included:
o Preparing for Investment
o Perfecting Your Pitch, Business Plan & Investor Deck
o Proving a Product-Market Fit to Investors & Yourself
o Creating a Business Model & Plan
o Writing a Marketing Plan and Launch Target Product Profile
Let me know your project background and what you are looking for.
If possible, please include your contact information.
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