The Public Relations Specialist will work with our External Communications Team to raise awareness of the company's products, technologies, and executives. More specifically, the person we will hire will: write news releases to announce new products; co-produce media-related communication plans to support product launch and marketing programs; pitch stories to electronics journalists; facilitate media interviews; collect, analyze, and log media coverage; contribute to daily media newsletter; assist with social media program: mine content for postings, monitor channels; review and report on competitors' PR and social media tactics; help draft award nominations; populate and maintain PR databases; and work with Employee Communications to promote the company's community outreach efforts.